Used Stamps
Brand Stamping Your Company Cost Effectively
When you're a small to medium size business, you can't assume that your company will be noticed by sheer knowledge and service alone. There are tens, hundreds, maybe thousands of companies offering exactly whatever it is you are providing. The main difference between you and them is your brand.
Here I will discuss various cost-effective traditional and modern methods of brand deployment that can be scaled from the smalltime entrepreneur up to your fully established company. First and foremost we should cover a couple checkpoints for branding before we begin.
Get back to basics.
Oftentimes branding becomes so overwhelming for a company it becomes less and less apparent what the focus of their brand should be. Should you focus on your message, your service, or your product?
Product over service, service over message.
It may, (or may not) come as a shock that many think just the opposite to be true. Without the prior two elements the message is left at, "We want your money". This really is not charming. Once you have established a solid product the costumer can trust you can deliver a service that can then be branded.
Your company can get it's brand out to the target audience in a endless number of ways in this modern age. One overlooked by companies time and time again is any physical material the end consumer is able to hold in their hands. This can be anything from the actual product to any packaging or informational material on the product. In these cases the best method of brand deployment cost effectively on packaging or informational material can be done with a rubber stamp.
Stamps are so versatile and inexpensive in comparison to printing it's a wonder why more companies are not utilizing them as a branding tool. For internet orders address stamps are especially useful. While most every company does in fact use stamps for their address they fail to make use of the branding in it. Personalizing your stamps with your logo within the stamp will give consumers an added sense of their product going through a human hand and not just "out of the internet", thus linking that trust along with your brand. Stamp use is one of many essential tools in the cost effective branding process.
In completing this seemingly small action you are setting your brand in prime position to be more easily recognized and remembered. After rethinking and analyzing your branding possibilities it becomes more apparent at just how many different ways you are able to cost effectively deploy and develop your brand.
Most important of all is that you keep focused that your brand is there for people to remember you but even more so to trust you, your products, your service, and your message.
About the Author
Nick Toffolon is a stamp branding and ROI enthusiast covering statistics and design for self-inking stamps. He currently enjoys toying with various methods and mediums for rubber stamp brand deployment.
Used Stamps
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 KENYA UGANDATANZANIA Sc 79b Used Stamp  US $149.00
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 IVORY COAST Sc Q30 F Used Rare Stamp US $100.00
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 Union OFFICIAL STAMPS 1950 54 SACC 48 VF Used US $94.00
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 Stamps Cameroon German Colony 17 used 1900 Ship Impe US $69.50
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 4A LIBYA 1969 RUINS Antiquities h stamp OFFICIAL Use US $69.00
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 EAST AFRICA AND UGANDA Sc 17 24 Edward Used Stamp US $54.00
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 SOUTH AFRICA LOT OF USED STAMPS SC7980B5B6B7B8 US $45.00
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 Union OFFICIAL STAMPS 1930 1947 SACC 20 Fine Used US $45.00
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 Libya Stamps 1940 Triennial Overseas Expo NaplesMosqueOxen PlowCity Used US $44.95
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 MALAGASY Sc C54 Used Antarctic Stamp US $39.00
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 DAHOMEY Mint Used Glassines Stamp Collection US $39.00
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 RSA Mint Used Glassines Stamp Collection US $39.00
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 Togo Stamps 66 7778 VF USED On Piece Nice Showpiece US $38.00
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 LIBERIA USED STAMP COLLECTION $120 US $37.50
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 ALGERIA STAMPS ֳ130 USEDCV 180 EURO US $36.99
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 Sudan Sc 99 104 used 17 Stamps on 1953 Air Mail Cover Omdurman to US US $32.50
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 Stamps Cameroon German Colony 5a used 1897 print edi US $30.58
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 178 diff recent postally used stamps from AFRICA US $30.00
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 Liberia Stamps Overprints 1920s Mint Used NH US $29.99
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 Liberia Stamps Overprints OS 1921 Scott O116 Used NH US $29.99
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 Liberia Air Mail Stamps Used LH 1938 US $29.99
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 EGYPT STAMPS 69 333 USEDCV 107 EURO US $29.99
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 Liberia Air Mail Stamps Scott C9 AP3 Used OG NH US $29.99
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 Liberia Air Mail Stamps Scott C10 AP5 Used OG NH US $29.99
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 40 USED Vintage Postage StampsRwandaise Estate US $29.95
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Who collects used postage stamps?
Now that Guide Dogs for the Blind have stopped collecting used postage stamps, who can make good use of them?
Philatelists. You wouldn't believe what that word actually means the first time you hear it.